Does Adidas Support Israel or Palestine? [2024]

Adidas is one of the most popular apparel companies across the world. It is a German athletic apparel and footwear corporation and the largest sportswear manufacturer across Europe. 

Now, why are we talking about Adidas? Is it related to the current war between Israel and Palestine? Yes, Adidas has not clearly supported either of the countries, but its actions have led to many rumors and speculations. 

So, does Adidas support Israel or Palestine? We are quite sure you don’t know the answer, but if you are interested, then we are happy to inform you that the article below contains not only the answer but also some more highlights you would like to know about Adidas’ involvement in this war. 

Does Adidas Support Israel or Palestine?

After analyzing all the latest information, as of December 2024, Adidas has not taken sides yet. 

In fact, it claims to have a politically neutral position in the conflict and argues that all its promotions and sponsorships are purely for commercial purposes and don't support any political support to either of the countries.

Of course, it has been highly criticized by both sides for these responses, and people suggest that it is supporting the oppressor in the face of neutrality.

Adidas in Israel

To start with, Adidas has previously sponsored Israeli football clubs and has recently entered its market. 

In addition to that, it has also made a popular Israeli chef its face and has always stayed away from controversial and sensitive topics, which could secretly mean it doesn’t want to criticize Israel. 

All this has led many people globally to suggest and support the fact that it needs to be boycotted globally and that it is supporting the Israeli Army. 

Final Words 

In the end, although many suggest that Adidas is on Israel's side, we still need to take its neutral comments into account, and that is why we think that there is no proper answer to the ‘Does Adidas support Israel?’ and ‘Does Adidas support Palestine?’ Questions. 

Moreover, with all its sponsorships and political statements, it has received a lot of criticism. Now, if it wants to step into the market for massive profit, it has to make complex decisions and offer transparent communication to bring back its influence. 

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