Does Twix Support Israel or Palestine? [2024]

Twix is a caramel shortbread chocolate bar made by Mars, Inc., founded in the United Kingdom in 1967.

Twix is a popular candy bar in Israel, enjoyed by people of all ages. 

If you want to find out who Twix is helping, make sure to read the article all the way to the end. 

Does Twix Support Israel or Palestine?

Twix, as a brand itself, does not actively express political support for either Israel or Palestine. 

Twix and Israel

Partnership with Israel

Mars, the parent company of Twix, has investments and partnerships in Israel.

Twix collaborates with Jerusalem Venture Partners, a venture capital fund that promotes food tech innovation in Israel. 

Popularity Of Twix In Israel

Twix is a popular candy bar in Israel, enjoyed by people of all ages. It's often found in supermarkets, convenience stores, and vending machines.

Twix bars in Israel are produced by Mars Food Israel Ltd., a subsidiary that operates a factory in Aulfa that employs hundreds of people.

Moreover, Twix is almost silent on the conflict being interpreted in numerous ways. 

Boycott, Divestment, and Sanctions (BDS) Movement

Mars and its brands, including Twix, are facing a BDS movement, which was raised due to its presence in Israel. 

Supporters of the BDS movement argue that such boycotts pressure companies to reconsider their relationships with Israel and advocate for Palestinian rights.

Opponents of the BDS movement argue that it unfairly targets Israeli businesses and hinders dialogue and economic cooperation.

Twix and Palestine

Sales of Twix In Palestine

Twix bars are produced in Israel. It is not imported or sold in Palestinian territories.

Some Palestinian consumers primarily access Twix bars through local production or imports from neighboring countries.

So, therefore, the brand's direct economic impact on the Palestinian economy is minimal.

Relations with Palestine

Twix has investments and partnerships in Israel, including a factory in Afula that produces Twix bars for the Israeli market. This economic activity in Israel could be seen as indirectly supporting the Israeli state, which has complex relations with Palestine.

Also Read-
Does Cadbury Support Israel or Palestine? [2024]
Does Oreo Support Israel or Palestine? [2024]

Conclusion

The question of whether Twix supports Israel or Palestine still remains unanswered, making it more complex and debatable, with both sides presenting valid arguments. 

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